The book Hyvä yritys, which I wrote together with Pekka Aula, a good colleague and friend has won the Pro Oeconomia prize, the highest price to be awarded to a business/economics book in Finland. This came as a surprise, as the book is quite heavy on theory and also contains a critical angle toward certain business practices such as strategic management.

To be acknowledged by a board consisting of company CEOs is highly gratifying, as it says that meaningful, non-diluted dialogue between practitioners and academics is both possible and worthwhile. It is even more sweet that the book was a labor of love of sorts for both Pekka and me, as we felt so passionately for the topic that the actual work of writing the book did not feel like work at all.